HomeBehaviour change“Behaviour change is everything, it’s life!”

“Behaviour change is everything, it’s life!”

What does the government classify as a behaviour change intervention? How does it add to our policy toolkit? Why does the government not use the words ‘behaviour change’?

If you want to affect change, the thing to do is to make it feel not at all like change,” says David Halpern, head of the Government’s ‘nudge’ unit, Cabinet Office, giving evidence to the Lord’s Science and Technology Committee’s inquiry on behaviour change on 2nd November.

Listen here to the full evidence.

Other questions explored include: What is the remit of the ‘behavioural insight’ team? How is the insight from behavioural economics relevant to policy making? How do you effect change? How to ensure it is evidence-based?

Other witnesses included Ms Karen Hancock, Chief Economist,Department of Education; Ms Rachel McCloy, Government Economic and Social Research Team; and Mr Richard Bartholomew, Joint Head of the Government Social Research service, Department of Education

Written by

Rebekah is a Green Alliance associate and freelance project manager and policy expert on green living projects. On a national level she specialises in the public communication of climate change and behaviour change policy. On a local level she manages projects that help enable and encourage sustainable living. Previously she led Green Alliance's Green Living theme. Prior to joining Green Alliance Rebekah was the Environment and Transport Policy Analyst for BBC News Analysis and Research. Rebekah has also worked for Elsevier Science in Amsterdam, for Landmine Action in Liberia and for Womankind Worldwide. For more information see