“Behaviour change is everything, it’s life!”
What does the government classify as a behaviour change intervention? How does it add to our policy toolkit? Why does the government not use the words ‘behaviour change’?
“If you want to affect change, the thing to do is to make it feel not at all like change,” says David Halpern, head of the Government’s ‘nudge’ unit, Cabinet Office, giving evidence to the Lord’s Science and Technology Committee’s inquiry on behaviour change on 2nd November.
