Change strategies: does one green thing lead to another?
It started with a post on the dangers of campaigning on the basis of money, status and image, followed by a response arguing that appealing to people’s existing values works, and then a piece contending that there is room for both. Global Cool, a charity which appeals to the existing values of ‘trend setters’, also responded – pointing to their evaluation as evidence of success.
In the latest instalment of this debate Tom Crompton and Tim Kasser, authors of the original post, have penned a piece on consistency and ‘spillover’ in people’s behaviour. Can one sustainable deed lead to another? They argue there’s little evidence for this, maintaining that the most important thing is to foster values that are more conducive to sustainability.
(Picture credit: Do The Green Thing)