Is nudge enough? Comment series
Given government’s interest in nudging its citizens towards leading better lives, we thought this was a question that deserved broader discussion. So, we’ve asked several commentators who work in this area to give their opinions in blog posts this week, before and after the debate. You can read their articles here and also on the authors’ own blogs. We’re really excited to kick things off with two great pieces – one from Green Alliance’s associate Becky Willis, and one from Futerra’s Solitaire Townsend.
So are nudges, such as telling people how much energy others use, or introducing more cycle lanes, a breakthrough or a distraction? Could better nudging people potentially revolutionise green living policy, or does government need to go further?
We’ll be adding our opinions and we’d love to hear yours in the comments!