Green is normal
This is a guest post by Paul Kelly, Director of External Affairs, ASDA on the results of a sustainability survey ASDA have conducted over the last ten months with their customers.
For a simple idea, sustainability can often be made to sound very complicated. Jargon like ‘carbon taxes’, ‘water footprinting’ and ‘third-party certification’ seem irrelevant to everyday life and there is often a sense that in order to ‘be green’ you need a degree and will have to take out a second mortgage.
