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HomeBehaviour changeThe surprising truth about what motivates people

The surprising truth about what motivates people

Money won’t necessarily motivate people to do their best work, and some big companies are waking up to this, says author Dan Pink. If businesses want real engagement from people, then allowing them self-direction and a sense of purpose is vital.

This brilliant animation brings to life a talk given by Dan at the Royal Society of Arts earlier this year. He argues that if we “get past this ideology of carrots and sticks” and stop treating people as though they’re simply “slower, smaller, better smelling horses,” we could create much better workplaces. Might a similar approach be useful for encouraging people to live lower carbon lives?

Watch the animation here

Posted by Sylvia Rowley at 7/21/2010 11:03 AM
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Sylvia was the editor of Green Alliance's blog from 2010 to April 2013. She is an assistant producer on Al Jazeera English's flagship environmental show, earthrise, and an award-winning print journalist who writes for publications including the Guardian, the Evening Standard and New Scientist. She was previously a policy adviser at Green Alliance.

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