“[Consumers will] want a joined up experience of the government’s energy policies, regardless of the individual policy mechanisms and their origin.”
This quote could so easily have come from the report that Faye Scott and I wrote for Green Alliance that was published this week. Neither Sermons nor silence: the case for national communications on energy use argued for a joined-up national communications strategy for all household energy policies. But these quotes didn’t come from our report, they came from DECC, from their recent consultation on how to engage consumers on the smart meter roll out. Read more
This article is by James Murray and first appeared on BusinessGreen. It covers today’s launch of our new report Neither sermons nor silence: the case for national communications on energy use.
The government will today be called on to relax its ban on advertising spend and commission a national communications campaign to drive adoption of upcoming green initiatives, such as the Green Deal energy efficiency scheme, the smart meter rollout, and the Renewable Heat Incentive (RHI).
The recommendation is the centrepiece of a new report from Green Alliance, backed by a number of high profile firms including Scottish Power, Asda, Kellogg’s, Groundwork, PepsiCo, which argues that a government-orchestrated campaign is essential to ensure the success of the coalition’s flagship green policies. Read more
This guest post, by Matthew Evans of Ipsos MORI, is based on recent international research conducted by Ipsos MORI.
Delivering behaviour change is essential if we are to have a more sustainable society. Meeting the UK’s climate change targets will require action at an individual as well as governmental level.
There is a variety of ways in which these changes in behaviour can be achieved. These include top down legislation, providing information to enable people to make informed decisions, and offering incentives to ease the financial cost to people of making changes to the way they travel, heat their homes and choose more environmentally-friendly products. But what do the public think about these efforts to change the way they live? Read more
This article, by Green Alliance’s Alastair Harper, about our new report What do people really think about the environment? first appeared on guardian.co.uk on 10 April.
A few days ago, in a stuffy, closed-windowed meeting, I stared at a projection of Powerpoint slides, featuring graphs, rhetorical questions and stock photos. All these slides dealt with public perception of the environment. Things didn’t start well. In answer to a slide asking “What is the most important issue facing Britain today?”, top of the pile was our old friend the economy. Followed by jobs. Down the list we went. Immigration, crime, inflation, petrol prices, equality. Spluttering in at the bottom with three per cent of the vote was pollution/environment. If it had been an election, the environment would be lucky to get its deposit back. Read more
This is a guest post by Rebecca Willis, a Green Alliance associate. It was first published on guardian.co.uk.
It is based on Demanding Less: Why we need a new politics of energy, by Rebecca Willis and Nick Eyre, which was launched at a recent Green Alliance catalyst debate (watch video).
A few years ago, Jeffrey Dukes, a US biologist, was driving through the deserts of Utah on his way to a research station. As his car ate up the miles, he began thinking about the fuel in the tank, and the plants that it had come from. How many ancient plants, he wondered, had it taken to power him across the desert? He asked around, but couldn’t find out. “The more I searched, the more frustrated I got. No one knew the answer.”
So he did the sums himself. He worked out that a staggering 25 tonnes of plant matter go into every single litre of petrol. “I realised,” says Dukes, “that nearly everything I do depends upon plants that grew millions of years ago; and that without them, my life would be completely different.” Read more
This is a guest post by Liz Lainé, Policy Manager at Consumer Focus.
The benefits of the Green Deal should be available to all, no matter what finance mechanism they choose.
“Water, water everywhere, Nor any drop to drink” so states Coleridge in his lyrical poem The Rime of the Ancient Mariner. This is the curse of those attempting to get attention for water efficiency. We live in a country that, to the average person, suffers from too much water, ie rain, rather than too little. Read more
In today’s Times Chris Huhne was quoted as saying:
“We will legislate to allow the energy companies to incentivise owner-occupiers, so if they want to offer the chance of a cruise for two to the Norwegian fjords that’s something they can do through the eco-obligation. Or it could be a cash voucher, cash rebate, or rebate on your energy bill for a year or two years. It’s up to the energy companies.”
How about insulate your loft and get a hummer or a patio heater? Read more
Chris Huhne says it will be a “radical programme to bring our houses out of the dark ages”, while Greg Barker has called it a “game changing way of improving energy efficiency.”
The Green Deal certainly has great potential. But as governments in other countries have learnt, removing the up-front cost of insulation and other energy efficiency measures doesn’t mean that people will install them. Read more
The art of persuasion starts with your own credibility as a messenger, as this exclusive cartoon drawn for Green Alliance shows. Read more