This is an excerpt from an article by David Blood, co-founder with Al Gore of Generation Investment Management. The full version appears in Green Alliance’s journal Inside Track. 

Since its inception in 2004, Generation Investment Management has been an advocate of the mainstreaming of sustainability in financial markets. Unfortunately, we believe that global progress towards this effort has reached a plateau. This is because of a number of factors, including a widely shared failure to rigorously make and reinforce the economic case for sustainable capitalism.

For that reason, we have published a white paper which seeks to re-energise the discourse around sustainable capitalism, refine our arguments and, thus, make a stronger and even more persuasive economic case. Read more