Tag Archives: Solitaire Townsend

The case for an energy ‘mega-brand’

This is a guest post by Solitaire Townsend, co-founder of sustainability communications agency Futerra

When Clement Atlee was asked how Churchill won the war, the answer was “He talked about it”.

This quote opened last Monday’s launch of Green Alliance’s new report Neither Sermons Nor Silence: The Case For National Communications On Energy Use. The report has a single clear theme: it’s time for government to get back to communicating. Especially on energy and climate change. Read more