There’s been a huge amount of activity in the corporate sustainability field over the past decade. But although the overall the impression is that we have achieved a lot, few have actually reduced their environmental impacts where it really counts. That’s because they’re wasting too much time and effort on what is effectively just fluff.
And companies (as well as consultants and membership-reliant think tanks) have been tremendously innovative in coming up with new forms of fluff – changes that are easy and quick to implement or make for nice marketing soundbites, but won’t make any real difference because they focus on the wrong things. It’s time we began to identify and expose this fluff for what it really is so companies can cut the fluff and refocus their energy on what sustainability is fundamentally about: reducing impacts on the environment. Read more