Tag Archives: Tom Turnbull

Why ecodesign makes economic sense

This post is by Tom Turnbull, Green Alliance policy adviser, who has been focusing on ecodesign and our work with the European Coolproducts campaign.

I’ve just returned from Brussels, where amongst the string of events that make up EU Sustainable Energy Week, which was admittedly somewhat eclipsed by Rio, I joined a group of campaigners putting forward the case for the ‘forgotten’ EU energy directive. The forgotten directive is 2009/125/EC, aka the ecodesign directive. Its principle aim is to remove the worst performing products from the market and it has been beset with delays, controversy, and a general lack of a perceived cool factor.

As a member of the Coolproducts campaign, Green Alliance has been working with European NGOs to change this. We are working to raise the profile of the directive, and make policy makers, businesses, and consumers aware of the power that well-designed product policy has to drive the market for innovative low energy using products. These offer the combined benefits of lower energy bills and considerable carbon savings.

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