
Bill McDonough
This post is by US journalist Jim Witkin, based on an interview with William McDonough, co-author of a seminal book on the circular economy, Cradle to cradle: remaking the way we make things. Green Alliance hosted its UK launch in 2009. Here, McDonough talks about his new book. This article was originally posted on Guardian Sustainable Business.
Designer, adviser and author William McDonough wants us to think differently about how we design our products, buildings and urban environments.
McDonough, who often sports a bow tie, has the look of a professor. He speaks softly even as he discusses some very weighty topics. “Design is the first signal of human intention,” he told me in a recent interview, “and if our intention is to destroy the planet, we’re doing a great job.” Read more