Tag Archives: resource scarcity

Why wasteful design still dominates, despite alternatives

This is a guest post by Tracey Rawling Church, director of brand and reputation at Kyocera Mita UK

Of all the innovations of the computer age, the laser printer is probably the most inherently wasteful. This ubiquitous device is the product of a business model that seeks to maximise long-term revenue from the sale of premium priced consumables – often referred to as a “razor and blade” model.

It doesn’t have to be this way. There’s no technological reason for all that is mechanically clever about the device to be contained in a disposable cartridge; it’s a commercially-driven decision. But the need to justify the price premium charged for the cartridges has resulted in a complex product design that builds in redundancy.  Read more