Tag Archives: Research

Hyper-local, visible action is key to encouraging green living

This is a guest post by Oliver Payne, an advertising professional who founded the behavioural communications agency The Hunting Dynasty, and wrote Inspiring Sustainable Behaviour: 19 Ways To Ask For Change Talk to any communications specialist and they’ll tell you how important … Continue reading

Posted in Behaviour change, Psychology, Recycling | Tagged , , | 3 Comments

How selling comfort and warmth can encourage more homeowners to insulate

This is a guest post by Toby Hopwood, communications specialist at the National Social Marketing Centre (NSMC). How can you encourage households to insulate their lofts when the financial case alone leaves them cold? We often assume that lower utility bills are … Continue reading

Posted in Behaviour change, Communications, Energy demand, Psychology | Tagged , , , , | 2 Comments

Green growth: Germany vs the UK

The transition to a low carbon and resource efficient future offers opportunities to help deliver a more balanced economy, to grow exports and exploit comparative advantages. But how well positioned is the UK for this challenge compared to one of … Continue reading

Posted in Green economy | Tagged , , , | 2 Comments

The problem with polling

When politicians want to know what the public think, more often than not they turn to the polls. Whatever the question – from which professionals are most trusted, to whether we care about climate change – there’s likely to be … Continue reading

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