This article, by Green Alliance’s Alastair Harper, about our new report What do people really think about the environment? first appeared on guardian.co.uk on 10 April.
A few days ago, in a stuffy, closed-windowed meeting, I stared at a projection of Powerpoint slides, featuring graphs, rhetorical questions and stock photos. All these slides dealt with public perception of the environment. Things didn’t start well. In answer to a slide asking “What is the most important issue facing Britain today?”, top of the pile was our old friend the economy. Followed by jobs. Down the list we went. Immigration, crime, inflation, petrol prices, equality. Spluttering in at the bottom with three per cent of the vote was pollution/environment. If it had been an election, the environment would be lucky to get its deposit back. Read more