Behaviour change interventions have so far had surprisingly limited success in motivating wider society into taking positive environmental action. Despite constant bombardment of messages regarding ice caps melting, sea levels rising, polar bears drowning, exceptional droughts, and 100-year storm occurrences becoming more frequent, a majority of the population still do nothing more than put the recycling out once a week and buy fair trade bananas from their local supermarket. Read more
Tag Archives: Paula Owen
This is a guest post by energy and climate change consultant Paula Owen
Update: Our embedded version has now expired, but you can still watch the video here.
The government’s Green Deal for energy efficiency is a bit of a tricky one to describe to the uninitiated. Indeed, it’s sometimes hard to explain to energy savvy folk too!
So myself and the guys from explanimation.net created an ‘explanimation’ – a short animated film that explains a complex idea simply – about the Green Deal. We had our work cut out trying to explain the scheme in this way, puzzling over a simple way of explaining that the loan is attached to a house rather than the householders, or that people pay through their electricity bill for scheme that generally saves money on gas.