Tag Archives: nudge

Will green tech save us or must we all change our behaviour?

This post is by Toby Park of the Behavioural Insights Team.

The UK’s Net zero strategy paints an optimistic picture of job creation, levelling up and technological advancements. Keen to avoid any hint of abstemiousness, the prime minister promises a future in which “our cars will be electric, gliding silently around our cities, our planes will be zero emission allowing us to fly guilt-free, and our homes will be heated by cheap reliable power drawn from the winds of the North Sea”. 

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Super nudges to sustainable living

This is a guest post by Solitaire Townsend, co-director of sustainable communications agency Futerra. It is part of a series of comment pieces on whether government needs to do more than nudge us towards sustainable living.

When it comes to sustainable lifestyles most of us suffer from ‘enthusiastic inertia’.  It all sounds rather nice (in a glammed-up Good Life type of way) and we believe it’s a jolly important thing for people to do. But not for us, or at least not for us right now. Read more