Tag Archives: nudge

Super nudges to sustainable living

This is a guest post by Solitaire Townsend, co-director of sustainable communications agency Futerra. It is part of a series of comment pieces on whether government needs to do more than nudge us towards sustainable living.

When it comes to sustainable lifestyles most of us suffer from ‘enthusiastic inertia’.  It all sounds rather nice (in a glammed-up Good Life type of way) and we believe it’s a jolly important thing for people to do. But not for us, or at least not for us right now. Read more