This post is by Toby Park of the Behavioural Insights Team.
The UK’s Net zero strategy paints an optimistic picture of job creation, levelling up and technological advancements. Keen to avoid any hint of abstemiousness, the prime minister promises a future in which “our cars will be electric, gliding silently around our cities, our planes will be zero emission allowing us to fly guilt-free, and our homes will be heated by cheap reliable power drawn from the winds of the North Sea”.
At the end of March Green Alliance held its annual debate on a question we’ve talked about a lot on this blog: does government need to do more than nudge us towards sustainable living? The answer from panellists was a resounding yes, but they disagreed quite strongly on whether government is on track to do this. Read more
This is a guest post by Solitaire Townsend, co-director of sustainable communications agency Futerra. It is part of a series of comment pieces on whether government needs to do more than nudge us towards sustainable living.
When it comes to sustainable lifestyles most of us suffer from ‘enthusiastic inertia’. It all sounds rather nice (in a glammed-up Good Life type of way) and we believe it’s a jolly important thing for people to do. But not for us, or at least not for us right now. Read more
This is a guest post by Rebecca Willis, an associate of Green Alliance.
Does government need to do more than nudge us toward sustainable living? I think the short answer to this question is a simple no.