Tag Archives: Jane McGonigal

How making a game of climate change could help save the planet

ecoa action S and LThis guest post is by energy and climate change consultant Paula Owen. It first appeared on GreenBiz.com

Behaviour change interventions have so far had surprisingly limited success in motivating wider society into taking positive environmental action. Despite constant bombardment of messages regarding ice caps melting, sea levels rising, polar bears drowning, exceptional droughts, and 100-year storm occurrences becoming more frequent, a majority of the population still do nothing more than put the recycling out once a week and buy fair trade bananas from their local supermarket. Read more