This post is by Dustin Benton, who leads Green Alliance’s Resource Stewardship theme. A version first appeared on businessgreen.com.

To find out more about how to fix ecodesign, see Green Alliance’s new report: Cutting Britain’s Energy Bill.

President Obama had a hard time selling the US’s ‘weatherization program’ to a sceptical Congress: insulation is a lot less attractive than visible clean tech like solar panels. So he relied on his charm, declaring memorably that insulation was, in fact, sexy. “Here’s what’s sexy about it — saving money,” he said, to laughter and applause. Read more