This post first appeared on BusinessGreen.
March was an odd month for anyone working on waste and resources. Thanks to Hugh’s War on Waste revealing that only 1 in 400 coffee cups is recycled, the recyclability of composite materials was suddenly headline news. This triggered a media furore over whether we were being misled by coffee shop claims about recycling their cups. To my slight surprise, the issue even united the Daily Mail and The Telegraph with The Guardian in their indignation. But even more striking was the disappointment and frustration expressed when people learnt that most coffee cups went to waste, despite them putting them in recycling bins. People really cared about whether their cups were recycled or not.