Behaviour change interventions have so far had surprisingly limited success in motivating wider society into taking positive environmental action. Despite constant bombardment of messages regarding ice caps melting, sea levels rising, polar bears drowning, exceptional droughts, and 100-year storm occurrences becoming more frequent, a majority of the population still do nothing more than put the recycling out once a week and buy fair trade bananas from their local supermarket. Read more
Tag Archives: gamification
This is a guest post by Olly Lawder of sustainability communications agency Futerra.
Nothing is more engaging, distracting, entertaining or compulsive than video games. Don’t believe me? Then you either haven’t played them or you simply haven’t found the right one yet. And, if you’re one of those people who thinks that video games (and the people that play them) are stupid, then this post might change your mind, because video games could hold the answer to engaging millions in sustainability issues. Read more