This post is by Sam Hall, senior researcher at Bright Blue and author of Green conservatives? Understanding what conservatives think about the environment
From the great housebuilding programme of Harold MacMillan in the 1950s to Anthony Eden’s and Margaret Thatcher’s championing of a property owning democracy, conservatives intuitively value the home. It embodies and animates central conservative ideas of personal responsibility, family and aspiration.
Home energy improvements should be a natural fit for this vision. After all, they are a renovation that adds value to a property, increases its comfort levels and reduces its running costs. And attractive and innovative consumer products like solar photovoltaics, smart meters and battery storage enable households to take responsibility for their home’s energy and environmental impact.