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Energy switching is dead, long live the market in energy saving

This post by Green Alliance’s director Matthew Spencer first appeared on BusinessGreen.

The Prime Minister created a storm when he announced that energy companies would have to put consumers on the lowest energy tariffs, but he may have done us all a service if his intervention helps kill one of the most persistent myths of the UK energy debate: that getting consumers to switch tariffs would make energy bills more affordable.

Why switching is a zero sum game
High profile campaigns from  consumer group Which? and endorsements from politicians of all parties have created the impression that rational consumers chasing the best deals will bring down the nation’s energy bill. The inconvenient truth is that it robs the passive majority to pay the active minority of consumers. Energy companies follow commercial logic and offer the best deals to the ‘marginal voters’ who will switch, and pay for the deals with the passive majority who never will.

The big six are no angels, but in this case they are not the villains.  The energy retail market is an easy target, but it is not a high margin business.  The profits come from aggregating huge numbers of small margins- the evidence suggests suppliers do well to make £50 on an average £1300 household bill. This makes switching tariffs a zero sum game and means that it can’t bring UK household bills down. It shouldn’t be a surprise since we’re all buying the same gas whichever brand we choose, and it’s the rise in gas prices that has driven up consumer bills.

Only two ways to lower bills
Unfortunately this means that the Prime Minister’s solution – to put everyone on the cheapest tariff won’t work either – since the cost of the cheapest tariff will go up if it’s the one everyone is using. The truth is that there are only two ways to lower bills:  either by finding a new source of cheap supply, or by reducing our energy consumption. Fracked gas provides the allure of cheap supply for some but, put simply, it’s only cheap in the US because it’s dirty. On the beautiful and crowded British Isles we won’t take the same risks with our environment and it won’t be cheap. In the medium-term renewable energy technologies with no fuel costs, like wind and solar, provide a much greater protection against  the rising costs of imported fuel, and are already helping reduce peak power costs in some countries.

A real low cost solution
But in the UK we don’t have a new source of cheap supply available right now. What we do have is something even better: loads of inefficient appliances and equipment that use more electricity than they need to, which can be replaced at very low cost, reducing electricity bills in the process. And here we can learn a great deal from the US, where a number of states have created a market for electricity savings or ‘negawatts.’

These programmes really work – they have reduced the number of new power stations that need to be built and have delayed or even prevented grid upgrades. They have saved consumers considerable amounts of money. Appliance replacements and efficiency retrofits in the US avoid electricity consumption at nearly a third of the price of new supply. They replace an expensive megawatt of electricity which costs perhaps £100, with an avoided megawatt, or negawatt, which only costs £30.

So if we want consumer bills to fall, we need a better sort of competition: between power supply and power saving. It helps to overcome the problem that power companies can currently only make money by selling more energy, not by selling cheap avoided energy.  The negawatt market is thriving in Texas, where new energy service businesses are using the system to help pay households and companies to upgrade to the most efficient appliances and equipment. It could be active in the UK within a year if David Cameron chooses to introduce an electricity saving market in the Coalition’s Energy Bill.

Written by

Matthew has been director of Green Alliance since May 2010 and has 25 years experience of UK and international environmental issues. Prior to Green Alliance, Matthew was head of government affairs at the Carbon Trust; campaign director at Greenpeace UK and founder and chief executive of the renewable energy agency Regen SW, where he developed Wave Hub, the world’s first proving ground for wave energy farms. Follow on Twitter @Spencerthink

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