Category Archives: Water

Green is normal

This is a guest post by Paul Kelly, Director of External Affairs, ASDA on the results of a sustainability survey ASDA have conducted over the last ten months with their customers.  For a simple idea, sustainability can often be made to … Continue reading

Posted in Behaviour change, Business, Energy demand, Recycling, Water | Tagged , , , , , | 1 Comment

Safeguarding the resources that underpin daily life

Over in Green Alliance’s Designing Out Waste theme, we’ve recently launched a new report on the growing challenge of resource security. It focuses on certain raw materials – phosphorus, metals and water – that are inextricably linked to economic growth. … Continue reading

Posted in Beyond nudge, Policy, Public debate, Water | Tagged , , , , | 1 Comment

What happened when Asda challenged its employees to go green?

This is a guest post by Sarah Belmont, Corporate Sustainability Manager at Asda. Inspired by Asda’s involvement in the Green Living Consortium, and in particular by the ethnographic research in Bringing it Home, this spring Asda devised a Sustainability Challenge, … Continue reading

Posted in Behaviour change, Business, Communications, Energy demand, Recycling, Water | 2 Comments

Nudge debate – turning fine words into action

At the end of March Green Alliance held its annual debate on a question we’ve talked about a lot on this blog: does government need to do more than nudge us towards sustainable living? The answer from panellists was a … Continue reading

Posted in Behaviour change, Beyond nudge, Energy demand, Policy, Politics, Psychology, Water | Tagged , , , , , , , , , , | 2 Comments

Bringing it home film – web edit

Featuring six ordinary households from around the country, this film argues that understanding human behaviour is crucial to improving policies on green living. This is the newly edited web version (5mins). (See here for more on our Bringing it home project.)

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Bringing it home film & report

Our report is online now. And, after premiering at our annual debate last night, here’s our final Bringing it home film! As well as featuring six ordinary households from around the country, the film tells the story of our research, and … Continue reading

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Green living links 24.4.11

From now on we’ll be posting a weekly round-up on the politics, policy and psychology of green living. So, to kick off… The budget gets a green thumbs down, and government hits an all-time low on the Guardian’s greenometer. The Zero-carbon homes plan is ’watered … Continue reading

Posted in Behaviour change, Green Living Links, Policy, Politics, Psychology, Water | 1 Comment

Through the keyhole 4: water

“You don’t hear them pushing about it… using water doesn’t sound as harmful as using the electricity and that.” The fourth in our series of ethnographic films looks at water use. This is the area that our householders had thought, … Continue reading

Posted in Behaviour change, Research, Water | 1 Comment

The myth of the green consumer

This is a guest post by Julie Hill, a Green Alliance associate. Do you consider yourself a ‘green consumer’? If so, you might resent the inference that you are a myth. But if you don’t consider yourself to be a … Continue reading

Posted in Behaviour change, Fresh thoughts, Recycling, The scale of the challenge, Water | Tagged , , | Leave a comment

Through the keyhole – eco style

Do people really wash at 30C? What makes someone decide whether to recycle or not? Last year we hired ethnographic video researchers everyday lives to make a series of short films about how people use energy and water in their homes, and … Continue reading

Posted in Behaviour change, Energy demand, Recycling, Water | Tagged , , | 3 Comments