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Category Archives: Psychology
What’s the link between the rising tide of populist politics and climate denial?
This post is by Matthew Lockwood, senior research fellow at the University of Exeter. Last week I blogged on how UKIP’s rise has been mirrored by a rise in the proportion of people saying that they do not think the world … Continue reading
Sceptics, climate change and the media
This is a guest post by James Painter of the Reuters Institute for the Study of Journalism It’s nearly Christmas, so it must be the end of another round of UN climate talks. One of the less reported aspects of this … Continue reading
Posted in Behaviour change, Communications, Psychology
Tagged climate sceptics, james painter, media, Reuters
3 Comments
How creating pop-up cafes and homework clubs can encourage people to save energy
This post is by Green Alliance policy assistant Jonny Hazell, who worked on Waste Watch’s Our Common Place project, which has recently published a report on its first year. Waste Watch’s Our Common Place programme emerged from the simple idea … Continue reading
Posted in Behaviour change, Communications, Energy demand, Psychology, Recycling
1 Comment
How to design sustainability into your cuppa
This post is by Chris Sherwin, head of sustainability at design and innovation consultancy Seymourpowell. It was first published on Guardian Sustainable Business. If you’re reading this over morning coffee or afternoon tea, chances are you’ll have put the kettle on. Putting … Continue reading
Posted in Behaviour change, Energy demand, Psychology
1 Comment
Three things we can learn from video games
This is a guest post by Olly Lawder of sustainability communications agency Futerra. Nothing is more engaging, distracting, entertaining or compulsive than video games. Don’t believe me? Then you either haven’t played them or you simply haven’t found the right one … Continue reading
Posted in Behaviour change, Communications, Psychology
Tagged behaviour change, Futerra, gamification, Green Deal, MMORPG, oliver lawder, smart meters, sustainability, video games
4 Comments
Can wilderness workshops create a new generation of natural leaders?
This is a guest post by freelance writer and environmentalist Anya Hart Dyke Louise Macdonald has always been very active in her community and in politics, but until recently the green agenda had passed her by. “It just didn’t stick”, she … Continue reading
Posted in Behaviour change, Psychology
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Hyper-local, visible action is key to encouraging green living
This is a guest post by Oliver Payne, an advertising professional who founded the behavioural communications agency The Hunting Dynasty, and wrote Inspiring Sustainable Behaviour: 19 Ways To Ask For Change Talk to any communications specialist and they’ll tell you how important … Continue reading
Posted in Behaviour change, Psychology, Recycling
Tagged advertising, Environment, Research
3 Comments
How selling comfort and warmth can encourage more homeowners to insulate
This is a guest post by Toby Hopwood, communications specialist at the National Social Marketing Centre (NSMC). How can you encourage households to insulate their lofts when the financial case alone leaves them cold? We often assume that lower utility bills are … Continue reading
Posted in Behaviour change, Communications, Energy demand, Psychology
Tagged advertising, Environment, nsmc, Research, social marketing
2 Comments
Behaviour change theory: structural factors
This post looks at structural factors that affect our behaviour. It’s part of a series on behaviour change and sustainability, which includes an introduction to behavioural theory, a summary of some of the psychological traits that influence us, and a look at how social … Continue reading
Behaviour change theory: social factors
This post looks at social factors that affect our behaviour. It’s part of a series on behaviour change and sustainability, which includes an introduction to behavioural theory and a summary of some of the psychological traits that influence us. Social … Continue reading

