Category Archives: Psychology

Sub-category to Environment

What’s the link between the rising tide of populist politics and climate denial?

This post is by Matthew Lockwood, senior research fellow at the University of Exeter. Last week I blogged on how UKIP’s rise has been mirrored by a rise in the proportion of people saying that they do not think the world … Continue reading

Posted in Behaviour change, Communications, Low carbon energy, Politics, Psychology | Tagged , , , , , , , , | 4 Comments

Sceptics, climate change and the media

This is a guest post by James Painter of the Reuters Institute for the Study of Journalism It’s nearly Christmas, so it must be the end of another round of UN climate talks.  One of the less reported aspects of this … Continue reading

Posted in Behaviour change, Communications, Psychology | Tagged , , , | 4 Comments

How creating pop-up cafes and homework clubs can encourage people to save energy

This post is by Green Alliance policy assistant Jonny Hazell, who worked on Waste Watch’s Our Common Place project, which has recently published a report on its first year. Waste Watch’s Our Common Place programme emerged from the simple idea … Continue reading

Posted in Behaviour change, Communications, Energy demand, Psychology, Recycling | 1 Comment

How to design sustainability into your cuppa

This post is by Chris Sherwin, head of sustainability at design and innovation consultancy Seymourpowell. It was first published on Guardian Sustainable Business. If you’re reading this over morning coffee or afternoon tea, chances are you’ll have put the kettle on. Putting … Continue reading

Posted in Behaviour change, Energy demand, Psychology | 1 Comment

Three things we can learn from video games

This is a guest post by Olly Lawder of sustainability communications agency Futerra. Nothing is more engaging, distracting, entertaining or compulsive than video games. Don’t believe me? Then you either haven’t played them or you simply haven’t found the right one … Continue reading

Posted in Behaviour change, Communications, Psychology | Tagged , , , , , , , , | 4 Comments

Can wilderness workshops create a new generation of natural leaders?

This is a guest post by freelance writer and environmentalist Anya Hart Dyke Louise Macdonald has always been very active in her community and in politics, but until recently the green agenda had passed her by. “It just didn’t stick”, she … Continue reading

Posted in Behaviour change, Psychology | Leave a comment

Hyper-local, visible action is key to encouraging green living

This is a guest post by Oliver Payne, an advertising professional who founded the behavioural communications agency The Hunting Dynasty, and wrote Inspiring Sustainable Behaviour: 19 Ways To Ask For Change Talk to any communications specialist and they’ll tell you how important … Continue reading

Posted in Behaviour change, Psychology, Recycling | Tagged , , | 3 Comments

How selling comfort and warmth can encourage more homeowners to insulate

This is a guest post by Toby Hopwood, communications specialist at the National Social Marketing Centre (NSMC). How can you encourage households to insulate their lofts when the financial case alone leaves them cold? We often assume that lower utility bills are … Continue reading

Posted in Behaviour change, Communications, Energy demand, Psychology | Tagged , , , , | 2 Comments

Behaviour change theory: structural factors

This post looks at structural factors that affect our behaviour. It’s part of a series on behaviour change and sustainability, which includes an introduction to behavioural theory, a summary of some of the psychological traits that influence us, and a look at how social … Continue reading

Posted in Behaviour change, Policy, Psychology | Tagged | 3 Comments

Behaviour change theory: social factors

This post looks at social factors that affect our behaviour. It’s part of a series on behaviour change and sustainability, which includes an introduction to behavioural theory and a summary of some of the psychological traits that influence us. Social … Continue reading

Posted in Behaviour change, Psychology | Tagged | 3 Comments